Kingfisher Shopping Centre appoints new General Manager
We’re pleased to welcome our new General Manager, Adrian Field.
Worcestershire born and bred, Adrian started his early career in retail at Russell & Dorrell, an independent department store in Worcester before working at the Chamber of Commerce for Herefordshire and Worcestershire. Following job roles in Malvern and Warwick, Adrian’s next position took him back to his hometown where he formed the Worcester Business Improvement District (BID) in 2010 and was able to successfully take it through renewal five years later.
Adrian has spent the last six years heading up the UK’s fifth largest BID known as FOR Cardiff. Here, a key part of Adrian’s job was to ensure that he delivered projects which supported businesses, promoted the city, and made sure that businesses had the necessary tools to help improve their trading environment. Furthermore, liaison with the shopping centre managers in the city was crucial in achieving these objectives.
Adrian Field said: “I am delighted to join the team at Kingfisher Shopping Centre and to have the opportunity to work back in Worcestershire, where I hope to make a positive difference to both the town and the businesses within the centre itself. I’m looking forward to working closely with all our tenants and identifying ways to further assist them by building on the work already done by the current team. I’ll also be working closely with the management team to identify new opportunities to add to our retail and food and beverage offering.
“Going forward, the opportunity to enhance our green credentials through various initiatives is an area which I think is particularly important. Additionally, I’m keen to continue the work that Kingfisher does in supporting the local community be it charity fundraising, events or utilising our space – it’s important to both me and the team that we build on these relationships and ensure that the people of Redditch know that it is a priority for us.”
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