Following the success of its four existing venues in Milton Keynes, Stevenage, Leicester and Basildon, 360 Play children's entertainment centre brand, has announced that it is to open a fifth UK site in 2017, at the Kingfisher Shopping Centre.

Already firmly established as a leading brand name within the UK's children's entertainment centre sector, the newest 12,000 sq ft 360 Play unit will be located within Redditch town centre, a departure from the norm as far as the location is concerned with all the other 360 Play venues being sited on leisure parks or similar.

The opening of the latest 360 Play venue is scheduled for 4th March 2017 and will be home to all the classic 360 Play elements, which have proved so popular with families with young children over the years.

The new concept will follow the company's tried and tested formula with a wide range of activities for all young children, from toddlers up to age 12, and with everything designed so that adults can join in too, it will be a true family day out offering. Among the attractions will be a two-storey play structure, bumper cars, a carousel and the 360 Street creative play zone, a feature at all 360 Play sites. This is made up of individual play units such as a fire station, supermarket, pizza parlour, vets, car garage/body shop and dressing up shop and is designed to stimulate the creativity in young minds, while also providing an opportunity for parents to get involved in play with their children. A party zone offering a dedicated area for children's parties will also be included.

"We are delighted to announce the planned opening of our fifth 360 Play family entertainment centre in the UK," said Managing Director Duncan Phillips, "and are particularly excited to be moving into a shopping centre location. This is obviously something totally new for us but we are confident our offering will complement what is currently available to shoppers and will become a key element for visiting families with young children. The retail experience these days is changing in many ways and this is a great opportunity for ourselves and Capital and Regional to create a genuine retail and leisure destination and to provide a new experience for visitors.

"We offer a unique product concept and will create a fun, stimulating, engaging and entertaining family play facility based on the successful model we have previously used. I'm sure it will be very popular with families with young children from throughout the area. We can't wait to start the build."